Mrs. Fields Canada | Official Site

You may complete our online mini-application to pre-qualify for a franchise opportunity as well as receive more detailed information about our franchises.

Franchising a Mrs. Fields or Pretzelmaker Store

Introduction
From one small store in Palo Alto, California, to an internationally recognised brand, Mrs. Fields Cookies has won universal acclaim as the world’s premier chain of cookie stores, offering a singularly indulgent experience time and again.

Mrs. Fields' motto, "Good Enough Never Is,®" reflects our uncompromising dedication to the consumer's experience. We accomplish this by delivering the highest quality cookies, muffins and other fresh-baked goodies. By dominating the specialty retail bakery industry with high quality products, success driven people, and excellence in customer service, Mrs. Fields Cookies achieves our mission "to indulge the world with a sweet treat and a warm smile."

Our signature products include tempting cookies, brownies, and muffins, which are baked continuously and served warm and fresh at each of our locations.

For over 20 years, Mrs. Fields cookies have brought smiles to faces around the world. As a franchise owner, you have the opportunity to benefit from years of brand loyalty. Few franchises can command the devotion, reputation, and instant name recognition of Mrs. Fields.

History
With start-up capital of $25,000 Debbi Fields opened her first store in Palo Alto, California. The Mrs. Fields name quickly became associated with quality, fresh-baked cookies in a retail setting. Consumers quickly showed their approval of fresh-out-of-the-oven cookies. The pioneering efforts of Mrs. Fields Cookies created a significant new market niche that the organisation continues to dominate.

The strength of the Mrs. Fields brand name garners a commanding 94% name recognition rate. By joining the Mrs. Fields family you capitalise on a name that is recognised by millions of people around the world.

All our unique and wonderful food products have been developed to meet our obsessive commitment to superior quality and exceptional taste. Our fully integrated product line supports day-long demand for one-of-a-kind baked goods found only at Mrs. Fields.

Today, Mrs. Fields Cookies is the cornerstone of the Mrs. Fields organisation. By becoming a Mrs. Fields franchisee, you will belong to a franchise system that has over 3,000 points of distribution world-wide. You'll also benefit from our experience in site selection, operational support and research and development. Perhaps most exciting, you will have the opportunity to franchise multiple brands within the Mrs. Fields system.

Products
Mrs. Fields Cookies stands at the forefront of the fresh-baked cookie industry. In addition to our signature cookies and brownies, consumers now enjoy muffins, bagels and croissants. These products are all made with the same dedication to quality as that first cookie. Our delicious, mouth-watering line of goodies are baked and delivered fresh out of the oven.

By building on its legendary chocolate chip cookies, Mrs. Fields Cookies has developed a comprehensive product line that includes many of Canada's most beloved treats, all of which are backed by a professional research and development team.

Mrs. Fields Cookies is committed to an ongoing program of product development, and at any given time, has a number of new products in evaluation. These product development efforts extend beyond our current line of bakery products. We are continually looking for new product extensions that keep the brand fresh and exciting.

Store Types
Mrs. Fields Cookie stores are designed to exhibit the same high quality marketing, merchandising, and design features which customers have come to expect from Mrs. Fields. The store designs are bright and cheery, with a high profile trademark identity.

We offer several types of locations, all based on the marketing needs of your franchise and area.

Cookie Shops

Carts/Kiosks

Extended Product Line Kiosks

Cookie Shops
The Mrs. Fields Cookie shop is a traditional retail store concept selling cookies, brownies and beverages (muffins, croissants and bagels are optional). Store size ranges from 350 to 600 square feet. Location possibilities include high traffic regional malls, central downtown shopping districts, and recreational shopping environments.

Carts/Kiosks
If space is limited, or a non-traditional setting is desired, such as an airport, amusement park, stadium, or travel plaza, our cart or kiosk provides the perfect cookie baking/selling solution. Again, a high traffic area is preferred. Efficient and self-contained, a cart requires 40 square feet; a kiosk requires about 100 square feet of retail space.

Extended Product Line Kiosks
Larger kiosk designs can offer an extended product line that requires about 200 square feet of retail space, supported by off-site storage/preparation space. Locations can include any high-traffic pedestrian areas, including airport concourses, office building lobbies, hospitals, universities, or stadiums.

Next Steps
1. Learn everything you can about Mrs. Fields Cookies. We encourage you to visit our existing franchises, speak to our customers, staff, and executives.

2. Complete the Online Questionnaire. This application addresses your finances and capabilities to purchase a Mrs. Fields franchise as well as your geographical interests.

3. After reviewing your information, you will be contacted to discuss franchising possibilities. It is our policy to contact everyone who returns the application.

4. In accordance with applicable franchising requirements, you will be given a copy of our Uniform Franchise Offering Circular, which includes the Offering Prospectus, Franchise Agreement, and other related agreements and audited financial statements for Mrs. Fields Cookies. Review all of this information carefully with your accountant, attorney and any other individuals instrumental in your decision-making process to resolve any areas of uncertainty before making a decision.

5. After making your commitment and upon delivery of the signed franchise agreement and the franchise fee, you can begin the necessary procedures for opening a Mrs. Fields Cookies franchise.

6. Our team will work with you to evaluate all potential sites. Once you have selected a site, we will provide you with the pre-opening procedures and the critical steps to help you get started.

7. Prior to the opening of your new business, you will be required to attend and successfully complete an in-depth training program at a designated training facility. You will learn all the essential aspects of operating a Mrs. Fields Cookies franchise during your classroom and on-the-job training.

8. You are now ready to open your Mrs. Fields Cookies business and start making your own cookie history. Our experienced staff will help you by supporting you in various aspects of operations, including customer service, hiring and training personnel, store set-up and product display, baking procedures, merchandising, promotion, advertising, and other areas that will help make your opening a success.

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